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Expivi in motion
2021 - 2022 | 1 year | multiple animations
From screen recordings to
snappy motion graphics
When I started working at Expivi, all the videos were created using screen recordings and a robotic voiceover, as two separate elements that didn't work together.
Within the company I got the freedom to push the video production in a more profesional direction define the tone, communication and audience.
These changes needed to happen gradually and in alignment with the company vision and mision.
Cleaning up the current video flow. This meant that the production process contained a lot of video recordings, just like they were previously made.
The change was that the recordings were cleaned up, some parts enlarged and there was more of the company branding included. And of course, the branded logo needed a smooth and neath animation as well.
These changes opened the door to continue improving and experimenting with the video production.
The first use cases with a change
The road was cleared to change and experiment with the setup of the use cases.
The first thing was the customer branding that needed to be toned down. The brand of the platform needed to take the front stage, this way, videos would be more uniform over time and it would be clear that they all came from the same company.
Screen recordings would still be used, but with a sales approach, where as these videos were used for marketing, website and branding.
Moving the rebranding forwards
The company owners liked the direction videos were going in. This opened up not only more freedom to make adjustments within the assets. But also were video was implemented and used.
It also allowed for more connection with the customers. They were involved in the use cases. Interviews were helt to collect information, data and also to get video assets from the customers and to shoot video footage on location.
Let the magic begin and
set everything into motion
New implementation of the videos opened up the production time as well. Where the previous videos all needed to be made within 2-3 days total, including the copywriter and reviewing process, now videos would become animations and have 3-4 days as a production time.
As more videos were created, the introduction to sound design was made to the video assets, to support the snappy motion. The videos already included music that dictated the video timings.
Videos were used for more purposes, still frames were used as images for socials, newsletters and blog posts. As well as advertising and different versions were made for different target groups and goals.
Script writing and processes:
Around this time the scrips were no longer written by the copy writer, I got the honour to write them or only create a storyboard and have a video with no text at all.
In collaboration with the copy writer the scripts were fine tuned and checked, just to make sure they were clear in communication and that they didn't include mistakes.
The biggest change was the rebranding, creating a fresh brand based on the existing pillars. This was also introduced to the videos at this time.
More video/ animation assets can be shared on this project, as only the key videos are listed.
Explore a world where animation isn't just a job
Dive into captivating animations that breathe life into static visuals. See how I transform concepts into dynamic, engaging stories with motion graphics.
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